Social Media Engagement.
Stylus Magazine
Challenge
Maybe it was the December lull, winter fatigue or a shift in the algorithm. Engagement and reach of Stylus Magazine’s social media were at an all-time low despite a regular posting schedule.
Solution
Increase engagement of current followers and create a scheduled posting routine and content based on statistics and popular times.
Ask questions! I created a branded template for text-based interactions, using a photograph I took of the collage I put up on my office wall. Then, I created questions the Stylus community would engage with.
Results
People engaged! They felt like their voices were heard and took the time to give a shoutout to their favourite musicians!
Engagement increased by 233%, and as a result, the account’s overall reach jumped as well!
Usually, I get a steady 1.4% increase in followers. It doubled!
Accidental recruitment: One of the people who made one of the magazine covers when she was a child shared the post, and after exams are over, I believe I have a new contributor.
