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Explainer Video Script.
Too Good To Go
School Portfolio Piece
Challenge
As a newer app Too Good To Go was looking to increase awareness and explain how to use their service. The assignment was to create an explainer script based on the project brief we created.
Solution
The first step was to analyze the brand's website and channels and create a profile for the target audience. Since both of my group members thought it was a delivery app (it’s not!) we had to explain how to use Too Good To Go!
Results
The result was a collaboration with a media production student.
We adapted to many last-minute changes in casting, which changed the vibe of the video. However, we still managed to pull it off!
The final shot got a compliment from the media production teacher — it was one of the two shots I framed.

Creative Brief1

Creative Brief2

Too Good To Go Persona

Creative Brief1
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